I wonder how big a difference time window makes.
A&M Nicholls was the lead into our game on the same channel. They got 79K viewers in a better window. We got 56K in the late window.
Now, you might say Nicholls is FCS while we played a Pac 12 team. But the Nichols game was very close, and much better than anyone anticipated. If it was a blowout like it should have been, I don't know if they get 79K.
I wonder if the games were reversed. If Houston-Arizona was on at 6, and A&M-Nicholls started at 9:30. I have a feeling the Houston game would have had more local viewers than the A&M game. Maybe not 79 vs 56 better, but better.