Not that we can change anything but it is interesting to guesstimate what kind of loss the program has when 1/2 of the stadium is empty.
Assuming we have 15k season tickets holders and 5k students, we have 20k seats on the open market for each home game.
Ticket: $30.00 * 20k = 600,000
Parking: $10.00 * 10k (two per car) - 100,000
Concessions: $20.00 * 20k = 400,000
So, assuming these numbers are close, when the program kicks off with a 1/2 empty venue they are eating about $1.1 million.