California Gov. Gavin Newsom on Monday signed into law a bill that will make it easier for college athletes in the state to profit from their own name, image and likeness, beginning in 2023.
Newsom’s action seems likely to result in a court fight well before then between the state and the NCAA, whose current rules regarding athletes’ ability to make money off their names, images and likenesses are much more restrictive than California’s will be.
The conflict raises myriad questions almost immediately in the areas of recruiting and scheduling, both of which occur years in advance in college sports. It would seem especially problematic for conferences that have schools in California and other states, including the Pac-12.
Just in the past few weeks, legislators in South Carolina, New York and Illinois have either introduced, or announced their intention to introduce, bills similar to California’s. That was with legislative efforts already having occurred or been announced in Congress and in the states of Washington and Colorado.