I'm thinking, we first tried to sell more season tickets by making Tech tickets not available as single game tickets. We then tried to have a sell where if you buy a Tech ticket for $75, a first responder gets a Rice ticket. Our students acquired 5k tickets for Rice (not including $20 guest passes) and 7k tickets for Texas Tech. I have a hard time calling them "near sellouts" when 25% of the crowd is a combination of student tickets, giveaways and no-shows from resellers that couldn't unload them.
We had a flash sale for SMU for $20 and we are actively advertising 2 tickets for $50 as well yet there is nearly 10k red dots on the official ticket page and almost 2k resale tickets out there ranging from $15 to $50. it's an evening game. SMU crushed us last year and we are slightly favored at home. The Astros won't be playing. Our offense has struggled but we are 1-0 in conference play which means we are still a contender for a conference championship. So let's talk about Rice seat availability while we struggle to get 30k show up for our conference home opener.