Very interesting article on the potential role that FAANG may have to play.
A somewhat scary quote ”Again, back to my friend at Amazon. “We’re still seven or eight years away,” he said, “but if we had to restructure the landscape today, we would not start by negotiating with a conference. We don’t care about the SEC, Big 12 of Big 10 as a whole. In our opinion, those entities are not our focus.
“Instead, we would want to identify 30 or 40 teams that command the biggest audience. That may be by reputation or location, but generally we all know that there are members in every one of these conferences that frankly don’t move the needle.”
Basically they will either kill the conference model, or still keep conferences going, but make deals with individual programs.
First there are the 20 odd usual suspects who are guaranteed to be in the 30-40 team. If they select just 30 winners, UH is screwed. If they go for 40, UH stands of chance of being among the winners.
The next 5 - 8 years are this critical. The brand has to be built to such a high level that it’s an automatic no brainer for inclusion at least in the top 40.