I think the first couple of items were strategic missteps that might have panned out fine if we had not had a coaching change which made a difference on the general program interest. Hard to say though.
Concessions/bathrooms on that level, not sure what it would take but I imagine there is some expense to add that. I know the tarped off areas on the level of the suites can't be filled in until there is an additional stairs on each side for exits due to fire regs.
The marketing issue, I will give them credit for having a street team this summer. I didn't get to make it out to one of their events so I don't have an evaluation but it likely did two things, serviced sponsors and got UH in the public. I hope they continue the street team.
I agree, they need more people with a connection and pulse of the market. Would be great to develop them.