But he went for it a few times earlier in the game...that's not coaching not to lose. At the moment in time, if you don't make it, you're giving Memphis the ball at your 40 and they only need 3 to tie. I don't blame him for the call (which, was a fake punt, but a bad snap changed the plans).
We lost the game because our QB turned the ball over 3 times in the 4th quarter, our defense couldn't stop Memphis at all, and we had a huge special teams breakdown on the kickoff return. Blame the coaching staff for that.