Media Market Change


(Patrick) #1

Houston continues to grow up from #10 to #8:


(Patrick) #2

Last year’s totals for reference


(Patrick) #3

So some data mining:

  1. The Top 40 Markets were the same markets as last year

  2. 4 Cities moved up
    - Houston from #10 to #8, passing Boston and Atlanta

  • Orlando from #19 to #18, passing Cleveland
  • Raleigh-Durham from #26 to #25, passing Portland
  • San Antonio from #32 to #31, passing Columbus, OH
  1. The Top 6 biggest gains in Homes:
    - Houston - 77,100
  • Dallas/Ft.Worth - 67,010
  • Denver - 54,290
  • Tampa/St. Petersburg - 48,770
  • Seattle/Tacoma - 42,460
  • Phoenix - 41,250
  1. The Top 6 lowest gains in Homes:
  • New York City - (-19,700)
  • Los Anglees - (-12,980)
  • Chicago - (-12,160)
  • Cincinnati - (-5,100)
  • St. Louis - (-1,800)
  • San Francisco/Oakland/San Jose - 3,400
  1. The Top 6 Percentage gains:
  • West Palm Beacj/Ft. Pierce - 4.28%
  • Salt Lake City - 3.62%
  • San Antonio - 3.45%
  • Denver - 3.44%
  • Austin - 3.43%
    - Houston - 3.20%
  1. Projected 2017-2018 shifts (If a similar shift occurs):
    - Houston should pass both Washington DC and San Francisco/Oakland/San Jose next year to become the 6th largest media market.
  • Washington DC should pass San Francisco/Oakland/San Jose to remain in 7th
  • Atlanta should pass Boston to move into 9th
  • Charlotte may pass St. Louis to become the 21st largest market
  • Raleigh Durham should pass Pittsburgh to become the 23rd largest market
  • Salt Lake City should pass both Kansas City and Columbus to become the 32nd largest market
  • Kansas City should pass Columbus to remain the 33rd largest market
  • West Palm Beach has a chance to pass both Greenville and Cincinnati to move into 36th
  • Greenville has a chance to pass Cincinnati to remain in 37th

(Patrick) #4

Up to 7th now:


(Patrick) #5

Houston stays at 7th this year; actually declines a bit: