Nielsen Will Track Streaming Content In Boon To Sports Broadcasters
Nielsen announced Tuesday that the company would begin tracking streaming video content on Facebook, Hulu and YouTube in what could be a boon for sports providers struggling with the cord-cutting trend. Facebook has already entered into deals to stream Major League Baseball and Major League Soccer while Hulu has touted a new “sports-centric” television package and YouTube is also launching a bundle brimming with sports channels.
Seems like Nielsen may also be struggling to be relevant in the streaming world.
This has been much needed as technology changes. Nielsen hasn’t kept up with the times since the advent of cable TV, but it’s still the main measurement to garner ad dollars.