Nielsen Will Track Streaming Content In Boon To Sports Broadcasters
https://www.sporttechie.com/nielsen-will-track-streaming-content-in-boon-to-sports-broadcasters/
Nielsen announced Tuesday that the company would begin tracking streaming video content on Facebook, Hulu and YouTube in what could be a boon for sports providers struggling with the cord-cutting trend. Facebook has already entered into deals to stream Major League Baseball and Major League Soccer while Hulu has touted a new “sports-centric” television package and YouTube is also launching a bundle brimming with sports channels.