To fill openings between football and basketball seasons, Tagliarino said as many as 30 extra calendar dates could allow the school to host concerts, comedy and family shows, political debates, international soccer and religious conferences. TDECU Stadium transforms into a golf range as part of Top Golf’s visit in 2020. In addition to camps, plans remain to continue as hosts for high school playoff games.
The events could generate “seven figures” in additional revenue for the athletic department each year, Tagliarino said.
“We really wanted to take a more bullish and aggressive approach and tap into the relationships that we have developed over the last 25 years,” said Tagliarino, a UH alumnus who spent a decade across town at SMG-NRG Park, which manages the stadium and convention complex. “We have something of value that would be a solution for many of these different groups.”
The timing also was perfect with UH at the end of a five-year commitment that resulted in $200 million in athletic facility upgrades. Tagliarino and Chris Pezman, UH’s vice president for athletics, tapped into longtime relationships with event promoters to make UH another option in an area that includes Toyota Center, the Cynthia Woods Mitchell Pavilion and Smart Financial Centre.