This is exactly what the NIL is supposed to do especially for the non-basketball/football athletes who are on partial scholarships.
Chloe V. Mitchell, a freshman volleyball player at Aquinas College in Grand Rapids, Michigan is believed to be the first college athlete to make money from her likeness.
“We live in a country that thrives off of capitalism. That’s what we do. That’s kind of our thing,” she says. “So if we are given that opportunity to participate in [capitalism], as I think we should be, speaking as a student-athlete, then we should be able to make money off our name.”
Mitchell has 5,510 followers on YouTube, 48,600 followers on Instagram and a whopping 2.7 million followers on TikTok — an audience she garnered practically by accident in April 2020 during her final year of high school.
The now 19-year-old found that space in a small shed in her backyard and decided to turn it into a “she-shed.” Millions tuned in to watch the cleaning and renovating process.
Chloe V. Mitchell