Oh so much more than that. It went like this. And I can speak from experience since I was at UH long before we joined the SWC.
To begin with our fan base had an almost fanatical obsession with wanting to play UT. When I say obsession put an exclamation behind it because it literally blinded us to any other considerations. There were several opportunities to work with and possibly join the SEC. They wanted into Texas and especially into Houston, which in those days touted itself as “The largest city in the South.” You don’t hear that much any more but it was a big deal in the 50s and 60s. Some of you might even remember when Gulfgate Shopping Center opened. It was the first major shopping center in Houston and was touted as “The Largest Shopping Center in the South.”
Now, all that is important. My family is from Mobile and Mobile often thought of itself as a smaller version of Houston. Not Atlanta or New Orleans, but Houston. So the cultural and emotional ties between Houston and the rest of the South were there. Plus there was strong immigration into Houston and Beaumont, particularly from Louisiana and the lower South. Many today have no idea what I’m talking about but most weren’t around here in those days.
Especially through the 60s UH went out of It’s way to schedule SEC teams. It was just a natural tie in. So when conference talk began to gain traction it was natural to think about the SEC, right? Nope.
Remember, too many in our fan base had that obsession with UT. And there was no freaking way they were going to let this program fall into SEC hands. So that’s background.
Then when Yeoman came up with the Veer UH began to really win and win big. Suddenly we were the hottest of a group of independent programs that had emerged following WWII. As we got stronger the demand to join the SWC (translated: play UT) got louder. It just became harder and harder to ignore us. Then we blew up Auburn (another SEC school) in the Bluebonnet Bowl. They had Pat Sullivan, he of the Heisman Trophy. That gave us serious cred along with a real ass kicking of Mighty Michigan State.
Bottom line the noise grew to a crescendo. But there was a serious “problem”. As noted above, UH had broken ground in the Civil Rights movement and had begun to admit African American athletes and students. Both the SEC and the SWC looked upon this as disgusting, low life, dirty, and otherwise repulsive. My apologies to any who might take offense but please direct your ire to the SEC and the SWC. It was vile.
And yes, some at UT, particularly in the athletic department, wanted to integrate and needed UH to ease the process. Make no mistake though. This did not reflect the attitudes of most of the fan base. I can still hear many of them referring to “the Forty Acres” as “The last bastion of Jeffersonian Democracy.” I’ll let the reader translate that.
The rise of professional football in Houston was also going to pose a threat to SWC’s dominance and Rice, by itself, was just too small to stem the tide of pro sports.
Eventually the support for UH grew strong enough the SWC relented. But have no misunderstanding. This was not the hand of friendship. Nor of sportsmanship. It was a movement led by UT to shut us down by bringing UH under SWC and therefore UT control. The racial slurs flowed like water over this school and ironically it’s mostly white student body.
And when UH returned the favor by winning 4 championships in 5 years UT brought out its secret weapon. The infractions committee at the NCAA, chaired by no less than J. Niels Thompson, UT faculty rep. Under Thompson’s guidance the Infractions Committee was weaponized and UH found itself on a seemingly unending string of violations, suspensions and probations. This had the desired effect of wiping out our football and basketball programs - and much of our burgeoning fan base - and running off both Yeoman and Lewis.
Believe me when I say I could go on from here but I will stop. Bottom line, even though the question of UH’s admission to the SWC appears to be simple enough, truth is it is embedded in a far more complex set of issues that have not played out till this day.