This summer, recent University of Houston alumna Isabella Serimontrikul will be joining the ever-growing list of UH designers accepted into ReProgram, an international summer graphic design intensive. The prestigious program, previously called DeProgram and launched by AIGA founding member Doug Kisor, gives emerging designers the chance to interact with professionals and push the boundaries of design in the Netherlands, a country where art and design is deeply rooted in cultural expression.
Known as a creative center, the Netherlands’ tremendous support from the educational system and government has given rise to a number of internationally recognized designers and artists, including typographer Piet Zwart and celebrated De Stijl painter Piet Mondrian. Serimontrikul is excited by the chance to study abroad from June 10 – 30 in a country that is essential to both art and design history, where she can focus on community-centric projects.
“The professors at UH give us projects that incorporate design into community development, like Encounter: Meeting Points on Buffalo Bayou for Buffalo and the Texas Central bullet train branding. The Netherlands has a much longer history of good public design, so I’m excited to experience that community-designer relationship,” Serimontrikul says.