They feared the Longhorn Network, but for the wrong reasons

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Scathing take down of the Longhorns and their network:

They blew it because no one is watching it. They blew it because the content is too niche and not compelling enough. They blew it because you can show Vince Young running into the end zone of the Rose Bowl against USC only so many times.

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Great read

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So, Longhorn Network hasn’t turned into the recruiting or promotional boon Texas hoped for, but it’s still providing them plenty of money. However, there are questions about how long that will work for ESPN, especially if it’s not getting many viewers. Granted, they’ll still get per-subscriber revenue from those who pay for it monthly regardless of how many watch, but low ratings mean they won’t make much ad revenue. And the poor game inventory (Longhorn Network gets two football games this year, against San Jose State and Kansas) isn’t going to help with those ratings.