THSCA Convention 2017

In short, as Applewhite said, he’s no longer a soldier entering the battlefield that is the Texas recruiting landscape. In what he deemed as ‘customer service ran operation’ within the state, Applewhite’s primary job on the recruiting front is assuring his assistants are shopping in the right places and for the right things.

“So a lot more bigger picture than just being one of nine soldiers carrying a rifle out there out there going and recruiting my area,” Applewhite said. “Are we hitting the right schools, are we doing the right things when we’re in the schools, are we creating the right relationships because this is a unique place. The state of Texas is a customer service ran operation in terms of recruiting. You’re going to continue recruiting the same high schools and the same districts over and over and over again because they’re local, they’ve got great coaches and they’ve got great players.”