Twitter Throws A Hail Mary On 24/7 Sports Streaming
The loss of Thursday Night Football and the launch of Stadium will usher in a new era of streaming at Twitter where there is a downplayed focus on major league live sports streaming and more of a focus on live and taped videos offering highlights and analysis. Currently, the only major league using Twitter to stream select games is the MLB, and that’s not exclusive. The NHL had games streamed on Twitter this past season.
Twitter will also create content for smaller leagues in hopes the platform becomes a place for passionate subgroups, which might have otherwise struggled to drive real engagement, to consume and share content. Some of its most recent deals include the WNBA, Women’s National Hockey League and Canadian Football League.
Twitter’s value, said Noto, won’t be driven by headline content or premium content alone, but also by serving these underserved passionate audiences, which includes esports.