From someone who has been to many games and events at the Rose Bowl, it is a spectacular setting. Although I really do not like the stadium. Way too flat to have a great view of the game, and way too many seats in a row, to be able to get to concessions and the restrooms. I have turned down tickets to Rose Bowls, if I did not have a dog in the fight. The other problem, is the Rose Bowl is a long way from the UCLA campus. Think, the Astrodome from UH, then add at least 1/2 an hour or MORE with traffic to get to the stadium. UCLA is a wonderful university. The Rose Bowl is just, way to far from campus for average students to attend games. Add that UCLA is on the quarter system, and the students are not on campus till late September.