University Of Houston Selects Spectra for Ticketing and Engagement
The new partnership will take effect on August 1 when UH fans will be able to again place online ticket orders by visiting UHCougars.com.
To increase engagement with fans, donors and students, Houston Athletics will leverage Spectra Ticketing & Fan Engagement’s Marketing Automation, powered by FanOne Marketing. It will enable the department to provide a one-to-one-marketing experience for season ticket holders, fans and donors via customized, triggered campaigns and marketing communications. The multi-channel marketing platform will empower staff to better align sales, customer service and marketing initiatives as Marketing Automation integrates ticketing, fundraising and other ancillary data from Spectra Ticketing & Fan Engagement’s ticketing and fundraising services to help maximize sales efforts, retain customers and drive donations for Cougar Pride.
Here's Spectra's website: