Why is the top of the architecture building not lit up red?

So I was sitting at a baseball game, and looking out noticed the silhouette of the architecture building. UH probably paid extra money to put that big structure on top of the building, yet it is not a lit up at night? It makes no sense architecturally to have a big element designed on the structure yet not highlight it. UH should light up the top of the building red at night. So where ever you are in Houston, will know where UH is in the skyline. Put a couple of LED lights up there and light up Houston with Cougar Red! It also adds a marketing touch as well for UH.

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they should lite it up when we win a game …

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It always was lit up at night when I was in college. What happened?