This is why people shouldn’t worry too much about Big 12 schools getting “raided.”
Their brand value is simply not high enough to make them attractive.
UH, incidentally, has among the very lowest brand value of any P5 school. So put down your crack pipes and dispel any delusion you might have that some other conference is coming for UH.
You can tell that B1G and SEC brand values, with only a few notable exceptions (Vandy, Rutgers, etc) are MUCH higher on average than those of the other three “power” conferences.
I’m somewhat surprised that WVU is at 61 million. I don’t understand how we are at 41 million. How do we bring up pur brand value? To me, we should be much higher.
I find it hard to believe Texas Tech has 6X the brand of Houston . All I can say is these schools have benefited from being in the Big 12 the last 2.5 decades.
That makes sense, we have been getting minimum payouts via the AAC while our B12 counterpoints have been getting big bread from the Big 12 for decades.
I don’t see how anyone can look at Baylor, Tech, & Houston and think we’re not as valuable or more of an investment.
Half the “Best of the Big 12 / Pac 12” ideas I see have UH listed. So that must be a good sign
So I need an explainer here. Based on this chart…How in the heck even now it’s the PAC 12 contact not going to be substantially better than the Big 12’s? Total value is 25% higher and average value is nearly 40% higher.
I know it’s not that only metric but this presented evidence says not only do we sprint to the PAC if invited we lock the other 11 inside the house and start a fire if asked
I think it has to do with the fact that most PAC-12 schools, including its biggest brands, are located in a time zone that many Americans can’t stay up late enough to watch, and that affects their ratings/live streaming eyeballs.
I don’t think that’s really accurate if you figure that UH’s and Cincinnati’s revenues and expenses are largely coming from a conference that makes an average of maybe 50 million less than the others.
