Prob an unintended consequence of all this is cutting sports which will hurt women if push comes to shove. I think OU started cutting some already in anticipation of the settlement.So would they rather push risking cuts or let it be and put money where the revenue generating sports are is the the question.
My question is revenue for what? How much goes back to the school? We don’t need this for more attention and donations to go the the academic side, we had that going for decades before all this sports revenue became a thing.
This is revenue for keeping up with the Joneses. This is having a football program in order to have a football program. In the Navy they call this a Self Licking Ice Cream Cone.
Not a lawyer either, but I think title 9 will remain in effect for men’s and women’s
scholarships and number of teams. I least I hope so.
Men’s football and basketball should get the dollars that are directly coming from the conference media revenue for their sports.
If women’s basketball tournament revenue , media revenue ( if there is some) , and ticket revenue, cover program costs, then it should be distributed as well to the ladies teams. My gut is that no ladies program are doing that; but a few programs may have high dollar lady superstar that gets NIL dollars. What ladies
program do you think have positive revenue after costs ?
I think most sports at UH do not make financial sense ( track, golf, baseball, softball, tennis, diving, etc) but they can hopefully still be funded and adhere to Title 9 rules.
From reading a bunch of different forums and links.
I don’t see Title IX requiring equal payouts, just equal opportunities. Pay commiserate with what the sport brings in. which is why you see many schools saying they will be spending upwards of 90% on the football and men’s basketball teams. I do question how this might tie into school marketing aspect along the lines of the athletics is the front porch statement. Does a women’s softball championship bring in more attention to the school than a losing team?
Also along the lines of NIL, the school just has to give the women equal direction to NIL opportunities. It does not mean outside companies have to “hire” equally.
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UH started football around 1945 or so. The 2 big sports fb and bb or at least bb is a minimum bc even the Catholic universities have bb . It is for marketing in many ways. The problem is in Texas, it’s such a football state , we have to have football or we get viewed as lesser and get left behind in many ways. If we were in North Dakota or a state that isn’t football crazy, we could afford to just have bb. We have no way out but to stay the course and if push comes to shove unfortunately Olympic and women’s sports prob get cut .
You will pay more for Gold Eagle coin than a gold Canadian maple leaf. Likewise
gold bullion can have different levels of purity and the various mints can have reputational value to add to the cost as well.
Setting a NIL market value for an athletic talent is a hard thing to gauge imho.
I don’t want the government or committee to be given that power. The sad alternative is that pay for play is the new game.
Not only that, but NIL is about more than athletic talent. A starting QB at Nebraska could reasonably be paid significantly more than the starting QB at Alabama if a regional auto dealership conglomerate saw the business value, even if the Alabama dude is a higher-level player.
There’s no single objective “market value” that can be applied across D1 football.
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Luckily you or I will not be setting the value but professionals familiar with that specific industry aspect. Not that hard for those with the proper knowledge.
Agree govt should not set a value, but a professional committee with that knowledge, which I expect Deloitte has, would be fine.
Having a sport with bought teams and not semblance of a level playing field and the sport will fail. Luckily if it continues in that direction, I will be out long before then.
The SEC wants to go back to being the only ones with free access to bag men.
I hope this gets sued into oblivion for the NIL part.
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Agree 100%, and college athletes who understand this gain to benefit the most from NIL. Athletes who take the time building a strong personal brand and are active on multiple platforms on social media can make more from their personal brand than their athletic performance. Olivia Dunne is one of the highest paid college athletes through NIL, and while being a gymnast at LSU, her value does not come from her athletic accomplishments, it comes from having 10M followers on social media, being a model and being a great brand ambassador.
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Well shoot if I’d known that’s all I had to do…
The social media outlets and followings would have to be rated by the accountants at Deloitte? That sounds like something they know all about…
It’s like the old Yankees in baseball before the luxury tax was implemented.
Money dominates. Baseball survived before it was implemented. College football
will too, but there will be some limits to prevent a team from loading the benches,
after awhile. It may take a year or more for it to impact attendance before something gets worked out.
I’m old school and don’t like how all of its headed. Even this year I had to think twice if this was something I wanted to continue to support. I never thought I’d be saying that about UH football. But this is where we are at.
That’s the joke. This whole vetting process is going to be completely made up.