California's Gameday NIL

I have to hand it to the California Golden Bears. At least they are being creative…and a BMD is matching donations up to $1M, which adds to the excitement. This NIL campaign is centered around ESPN’s Gameday coming to Berkley, CA for the Miami vs California matchup.

I know what you are thinking. ESPN Gameday is not coming to UH. Maybe UH should focus one game a year on a NIL campaign. At least be creative.

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I think securing donations during an event or something in person is a great idea for a lot of reasons. How could something like this be done city-wide vs just among UH fans?