I have to hand it to the California Golden Bears. At least they are being creative…and a BMD is matching donations up to $1M, which adds to the excitement. This NIL campaign is centered around ESPN’s Gameday coming to Berkley, CA for the Miami vs California matchup.
I know what you are thinking. ESPN Gameday is not coming to UH. Maybe UH should focus one game a year on a NIL campaign. At least be creative.