Have we attacked the NIL issue

Watching sec media days and the arkansas coach mentioned they were the first school to hire someone to focus on athlete branding.

I am curious if we have anything like this? I mentioned that a GM type position had to be created to catch that NIL money and keep it all in focus and maximize our athletes abilities to get some money.

Sorry it isn’t ou or ut related.

Yes. It’s called Liftoff, a joint partnership between the AD, Bauer and a private company.

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That is awesome! Very cool on our part to take advantage of this system!