Houston one host city for the FIFA World Cup in 2026

Large immigrant populations are certainly part of it, but the bigger deal is that if you’re under the age of about 40 you’ve grown up with soccer having a presence in your life in a way that previous generations didn’t. If you came of age pre-1990, you grew up with the US in the middle of a 40-year drought on even qualifying for the World Cup. The only real attempt at a pro soccer league was NASL, which petered out after throwing a bunch of money they didn’t have at foreign stars for five hot years in the 70s. There was no Women’s World Cup. Even if you absolutely loved soccer, European leagues were almost never broadcast live on American TV, so there was no way to watch it save for grainy tape-delayed footage. (There were zero live regular-season soccer games, foreign or domestic, broadcast in English on American OTA TV between 1979 and 2011!)

By contrast, if you’re under 43 years old, you’ve only seen the US miss the World Cup once, and for most of your life (post-2000) they’ve pretty consistently made it out of the group stage. There’s been a durable pro league for most (or, for a lot of us, all) of your life. You’ve watched USA-Mexico become maybe the most heated, hateful rivalry in international soccer – dos a cero para siempre, pendejos. You’ve grown up with the US dominating Women’s soccer internationally, and watched that become a thing that people actually pay attention to. (The NWSL has higher average attendance than NASL did for the bulk of its run!)

The real inflection point was circa 2010, though. Soccer became the most-played youth sport in the US in 2008. The rise of social media sucked Americans into conversations about the World Cup and Messi vs. Ronaldo – who, thanks to streaming, Americans could now watch live without waiting for a broadcast network to pick it up! Your friends you gamed online with wanted to play FIFA with you, so you bought it, and spread it to your friends, and got strong opinions about teams like Chelsea and Manchester United and Real Madrid and the people who play with them. It suddenly no longer mattered that MLS sucked because you could go to a bar on Saturday or Sunday morning and grab a pint of Guinness and have a great time surrounded with your fellow fans rooting for a team on the opposite side of the planet every week anyway.

At this point insisting that soccer will never catch on in the US is like refusing to acknowledge that the Dodgers don’t play in Brooklyn anymore. It has happened. Soccer is here. Americans, especially the under-40 set, like it.

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Even with all of the that, I think that there is an audience for it but don’t think majority of Americans have the sort of fandom for it that you’re describing. I don’t think majority sports fans are calling in wanting to talk soccer on sports talk radio or hoping to catch the highlights like they would the big four sports. (I’m under 40 and played and loved soccer growing up)

The majority, of course not. (Glenn Davis has been hosting a twice-weekly soccer-specific radio show in Houston for 20 years, but we’ll set that aside.) Fans aren’t really calling into sports radio to talk about hockey or college basketball most of the time either. At least in Houston, it’s mostly Texans and Astros year round, with some very occasional Rockets or Longhorns or Aggies talk. Soccer is nowhere near popular enough to breach that, and given fragmented viewership patterns, might not ever be. But it’s certainly carved out a pretty large and seemingly-growing niche for itself. It’s no longer fair to say that Americans don’t and won’t ever like it.

I’ve listened to Glenn’s show a few times. I would disagree that college basketball is not talked about regularly. As far as Rockets, Astros and Texans, it depends on which station. 610 is the flagship of the Texans, so they have to. But other stations talk other sports regularly. But as far as soccer being liked in the US, that’s a given. It’s a very diverse country, so of course there WILL be people here who like it. But when the Liga MX champion or Euro champion is crowned, it’s not celebrated here like MLB, NFL, NBA, NHL or even college championships are. You have to go out of your way to find out who won those.

I don’t agree that the NHL and MLB champions are really celebrated nationwide. Most people in Houston probably could not tell you who the reigning NHL champion is. Come to think of it, I couldn’t either, without googling. The Stanley Cup playoffs are over, right? I assume it’s the Panthers? They’ve been good the last couple years. Unless it’s an exceedingly popular or famously long-suffering team (like the Dodgers the last two years, or the Cubs in 2016) most of America tunes out of everything except the NFL when their team gets eliminated.

Yeah, that’s just not true. Lol

Do a survey. Go to an Astros game next week and ask around and see who can tell you, off the top of their head, who won the Stanley Cup this year.

You should do the same about Liga mx and the euro champion.

At an Astros game specifically, I’d put healthy odds on Liga MX winning that one.

There is a large Mexican population in Houston, so MAYBE. But I wouldn’t say that settles the conversation for the rest of the 350 million.

I’d guess that it’s also true anywhere in a border state that isn’t an NHL market. San Antonio, El Paso, Phoenix, ABQ…probably in places where the local NHL team sucked this year, too, like LA and SF. That’s about 11 of the top 50 US metro areas. Throw in cities that could name the Premier League champ more easily than the NHL one and you probably add Atlanta and Portland at the very least. Hardly “celebrating the NHL champ” all over the country.

You win. We all love soccer here! Woohoo!

In the USA, pro soccer is #5 in TV ratings behind the Big Four outside of the World Cup, and except for the two WC hostings, #5 in attendance for pro sports as well.

And at the college level, it’s well behind major college football, basketball, and hockey in those regards.

Anyone saying or thinking otherwise is in a god awful state of denial and rationalization.

Hey listen.

I’ve been to seven MLS matches: four Dynamo games at Robertson, two at the new stadium, and one Kansas City Wizards game

I try to follow the Dynamo and cheer them on.

I’ve actually been to more Dynamo/MLS games than I have been to Rockets, Texans/Oilers, or NHL games.

I cheer militantly for the USA in the men’s and women’s world cups.

But even I’m not so delusional as to think that soccer is more popular than any of the “Big Four,” or even major college football and basketball in the USA.

That’s just delusional.

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There is one crucial point that you can not understand law. You do not have children I believe. Correct me if I am wrong. Until you put your kids to a “pay to play” soccer club or baseball pay to play club you won’t comprehend or even have a clue of why soccer is not attracting the best athletes or is not the number sport in America. That brings me to the broader discussion about soccer culture in the United States.

One of the biggest obstacles is the entrenched pay-to-play system. I am not aware of another major football nation where this model is so widespread. In many parts of the United States, families pay anywhere from $3,000 to $8,000 per season just for a standard club team. Compare that with basketball, baseball, or football. While those sports certainly have travel and club programs, they also have strong school-based pathways that are accessible to many more children. I would be interested to hear from coaches in those sports about what families actually pay.

The reality is that soccer’s financial barriers exclude many talented kids before they ever have a chance to develop. The irony is that soccer became the world’s game because it has always been one of the most accessible sports. In much of the world, children play for little or no cost. In some countries, it is completely free. Talent—not a family’s financial situation—is supposed to determine who gets the opportunity.

In the United States, soccer is too often viewed as a privileged sport because of these costs. That limits the player pool from the very beginning.

There is also a fundamental difference in how young players develop. In the United States, youth sports revolve around middle school, high school, and college calendars. Elsewhere, players represent their local city/municipality clubs and communities—not their schools. A city may have only one grass field, yet hundreds of children of different ages use it every day. If a player is good enough, they move up to train and compete with older players. That constant challenge accelerates development, and it does so at little or no cost.

When I was growing up, we wore hand-me-down jerseys from the older age group. Nobody expected a brand-new uniform every season. Today, families are asked to pay thousands of dollars in fees, buy new uniforms every year, travel constantly, and commit to nine- or ten-month seasons. Anyone with children in youth soccer knows how expensive that has become. It is a racket.

If we are serious about closing the gap with the world’s best, we have to look beyond tactics and coaching. We need to address the structure of youth soccer itself. Until the game becomes more accessible to every child, regardless of income or background, we will continue to limit our own potential long before players ever reach the national team.

T-Moar you brought an X post. It is partially true and also false. Again, soccer club teams are an industry here. It is first and foremost about pay to play. These club team players have never signed a contract or an apprentice contract. So they are due NOTHING. MLS teams have academy teams now and yes they get transfer money when these players are transferred/traded to a new club if they have signed an apprentice or pro contract.
The one U.S. sport that has dominated the world is…Track and field. It just happens to have the second most high school athletes participants. You are a 16 years old phenom? You will have multiple University offers or you will turn pro at 18. Noah Lyles never went to college but he is a global super star. Track and field might be the U.S. sport that benefits the most from its current structure.

About our game against Belgium:
In my opinion, and as a coach, the way we played and our lack of fighting spirit are 100% on the coaching staff.
Belgium is a superior team, both technically and tactically. We knew that, and they knew it too. But football has never been decided on talent alone. Playing in front of your home supporters—among the best fans anywhere in the world—should inspire you to raise your level, embrace the challenge, and leave everything on the field. Instead, we did the exact opposite.
One of the best pieces of advice a coach can give a player is simple: Play your heart out with no regrets. The worst feeling in sport—and in life—is looking back knowing you had more to give.
Within the first 90 seconds, our body language suggested we were not ready for the occasion. That is where the head coach has to recognize the signs and remind the players to embrace the moment rather than fear it. I would even go one step further: I guarantee our players displayed questionable body language in the locker room before kickoff. That is precisely when the coaching staff must intervene, settle the group, and prepare them mentally for the challenge ahead.
In sport, as in life, adversity is unavoidable. You either confront it or you shrink from it. History is full of teams, in football and every other sport, that have exceeded expectations through belief, courage, resilience, and collective determination. That is why we love sport.
Soccer is no different. On any given day, a so-called minnow can produce one of the greatest upsets because they refuse to accept the script. They compete with courage, intensity, and the conviction that anything is possible. Most importantly, they leave everything on the field.
Unfortunately, we failed to show those qualities. That responsibility starts with the coaching staff. We have to own it, learn from it, and ensure it never happens again. In previous matches we showed that we could press aggressively and play with a knife between our teeth. Against Belgium, we abandoned that identity.

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Messi time today again folks. :argentina:

First, let’s see if the great Viking can strike down England.

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Hockey is at least close, but college basketball is for the most part not on the same planet as soccer. Regular-season college basketball does not draw national tv viewers. A handful of matchups (UNC-Duke, etc.) raise what is otherwise a really pitiful average, and even then it’s still substantially behind two soccer leagues.

I’m afraid that that is simply NOT true.

See here.

I just asked AI.

which gets higher TV ratings in the USA, Liga MX soccer or division I men’s college basketball?

Answer: [image]

[image]

+4

Division I men’s college basketball draws significantly higher TV ratings in the USA than Liga MX soccer.

While top-tier Liga MX matches typically average between (500,000) and (2.0) million viewers on Spanish-language networks, the NCAA Division I Men’s Basketball Tournament regularly averages over (10.0) million viewers per game during its peak. Even during the regular season, heavily-watched college basketball matchups routinely exceed (3.0) million viewers. [1, 2, 3, 4, 5, 6]

You can track up-to-date college basketball viewership figures at Sports Media Watch and check soccer broadcasting performance via World Soccer Talk. [1]

Listen Bro.

Even regular season college basketball games can draw over 3 million viewers in the USA.

Same for NHL playoff games.

FAR MORE than ANY pro soccer league game (Liga MX, EPL etc)…

Come on now.

When was the last time you saw a Liga MX game on ESPN?

Probably never, or VERY exceptionally.

By contrast….

You’ll see several college basketball games during the regular season on those networks and other linear carriers EACH WEEK.

And there’s a reason.

It’s because THAT is what people tune in to watch in the USA.

IN FAR GREATER NUMERS than soccer.

Same for EPL.

Is it so difficult for you to simply accept certain factual realities, namely, a) people watch college basketball and pro hockey in greater numbers in the USA than soccer, and b) pro soccer is a clear #5 at best among TV sports in the USA, and possibly as low as 8th if you count major college football and basketball.

Sorry Bro, but the numbers are clearly AGAINST you on this and prove you wrong.

Stand corrected.

What a 1st half, specifically the last 15 minutes.

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COME ON NORWAY!!!

Row!!!

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