Gonna throw an idea out there…
…or, rather… run with someone else’s idea, to be truthful…
It may seem silly, but…
Since “gone are the days” where the majority of the Athletic Budget comes from ticket revenue, especially when you have only 30k in the seats, the UH AD should take a page out of the book of some innovative thinkers of the past, and make the entire campaign all about…
“The Beat Value in all of College Football”.
Cut season ticket prices in half, and give a refund to current season ticket holders of the difference between what they already paid, and what they are now selling for. If they don’t need the money back, they can donate it back to the NIL Collective, or buy a couple more seats and bring some friends.
Heck, the increase in concessions will almost make up for it by itself.
As you raise season ticket prices over subsequent years, Apply ALL OF the increase toward an endowment to grow the budget, and NIL and give season ticket holders credit toward perks.
Get some sunshades over the upper deck.
Give Family Game Packages out to Houston Area Schools and set up “New Fan Appreciation Tables” at the gates giving away RED T-Shirts, those cheap Dollar Tree handheld, battery-powered fans, that mist water, red visors, and pom poms…
Could probably get sponsors to pay for them by allowing them to use their logo.
Allow people to tailgate wherever they want.
Make parking cheaper and provide golf cart shuttle to the stadium gates.
Make the Goal starting a lonnnnng string of consecutive sellouts.
Schedule all the games for 3:00 pm, or later and tell the networks to kiss your ass if they don’t like it.
I’m telling ya’, the Scipt needs ta’ be Flipped !
Do that in 2026, and by the time We beat LSU (and Lane) on opening day in 2027, UH will be “the talk of college football”.
Bet ESPN would look at the Coogs a little differently?
Heck we might even get College Gameday for the matchup against the Bengal Tigers…