Gross. I don’t know the details but gross. Don’t take the money.
Universities are supposed to make 100 year decisions. Giving any equity to anything for any other reason than keeping the lights on is not a 100 year decision. (And the plan should be to buy the equity back ASAP if there is no other way to stay open).
Perhaps one of the most noteworthy benefits of the deal is the exclusive college partnership with RedBird, a New York-based investment management firm with $15 billion in assets and an array of companies within its portfolio, including Paramount Global.
Paramount holds ownership of CBS and soon is expected to acquire TNT — two of the leading broadcast partners within the college sports ecosystem. The Big 12’s current media deal — primarily owned by ESPN and Fox — ends in 2031. A league’s media rights deal usually accounts for a majority of a conference’s revenue distributed to its member schools.
I’ve wanted the Big XII to get going with TNT but keep the equity.
It doesn’t sound too bad of a deal. Did you read the article? It’s only a 5 year deal and schools can opt-in for the cash.
Getting on the CBS channel, a broadcast network, would really be a big deal. That’s where the highest viewership ratings are.
I read it now.
It’s just a loan - no equity. It’s not as bad as what Utah did.
But paying an NIL deal by a credit card at 10% is a bad idea. I’ll be interested to see how this is used. I still don’t like it but it’s not the end of the world.
Gordon b hinkley would roll over in his grave if byu uses it
BYU won’t take a loan to build a building. We know they won’t take this lol.
The article is an interesting read. This is one where I have to trust Yormark. He is definitely thinking outside the box and being aggressive.
The big question is which schools opt-in for the $30M capital credit. My guess, and this is only a guess, is that most schools take advantage of the opt-in.
The key part is:
“Schools and conferences are searching for upfront dollars that they plan to pay back over a matter of years — much of the dough contingent on future television contracts.”
That’s the gamble. Try to keep up with the SEC and the B1G until the next round of TV contracts, hoping we are similarly situated with them (or at least close) when that happens.
5 years of being left behind, millions of dollar-wise, would be a death sentence for the Big 12 by the time the 2030 TV deal negotiations come around.
We’ve been down that road before, and I can see why we’re not waiting around for that to happen again.
As Kelvin Sampson has said, we are a poor program.
We will almost certainly opt in.
I really don’t care what happens anymore.
I just want a big 12 champion football. And a natty in basketball.
Do whatever it takes.
If this is this case, then it would be in Redbirds interest to help the Big XII build their value so that the networks they plan on acquiring can pay the conference, so the conference can pay Redbird…
Being in bed with private equity is dangerous, they will slash and burn to make a buck.
That’s like one year, maybe two if we’re smart, of NIL for football and basketball. Or part of a new facility.
What is Qatar getting in return?
What a weird thing to say
THAT’S IT!!!
NO Big 12 invite for Wazzu!!!