The Needle: How much longer can the Men's Final Four air on cable?

Surprised it doesn’t air on CBS, or ABC etc prime local channels, it’s on some back channel like TRU?

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It’s a little silly. I knew exactly where to go when it wasn’t on CBS last night, but why not? Put it on all the Turner channels and a Spanish option. Stream it on HBO Max. Fans of CSI: Bakersfield can certainly wait.

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It will air as long as cable pays the most for the tv rights…In this instance, that means Ted Turner.

I bet Prime wants a piece of that…

Ted Turner doesn’t run TBS/TNT, etc. Remember he sold to Time Warner in the 90’s, then they did that disaster of a merger with AOL. Then became Warner Brothers Discovery, now it looks like it will be part of Paramount.

The game rotates between CBS and TBS each year until 2032.

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Almost everyone in the country gets TBS and TNT. Almost every cable and streaming package carries it. No sports fans live by rabbit ears alone. Airing on a broadcast channel lends some gravitas, but makes little difference.

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