Bauer Professor Awarded Best Paper During Luxury Brand Marketing Conference

Bauer Professor Awarded Best Paper During Luxury Brand Marketing Conference

Marketing Professor Vanessa Patrick-Ralhan, who is also director of doctoral programs at the C. T. Bauer College of Business, recently earned the Best Paper Award at the Singapore Management University Asian Luxury Branding Conference for her work, “Managing the Flame of Desire: Can a Successful Brand Extension Dilute a Luxury Brand?,” co-authored with Bauer College alumna Dr. Sonja Prokopec.

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