Those who can do the most with the fastest results are the ones doing nothing.
FOX News host Bill O' Reilly was accused of sexual harassment and payoffs.The advertisers immediately pulled ads for contract violations. If they had not the women rights groups would have protested and would have started campaigns against buying these advertisers products and services.
Where are the NIKE, GEICO, All State, Budweiser, UPS, Miller Lite, etc, who have billions invested in advertising on ESPN/FOX/NBC,CBS,ABC, etc. NCAA sports.They are silent.
Nike has a contract directly with Baylor, paying them millions over the life of the contract so that they can wear their "swoosh" and uniforms that are given to Baylor. Nike is the most amazing "silent" investor in Baylor athletics since they have had for some time an advertising campaign supporting "women's athletics". How ironic that "women athletes" at Baylor were among the rape victims. But this season NIKE will expect both the men and women at Baylor to proudly wear the "swoosh", especially on TV.
The advertisers cared about having FOX remove Bill O'Reilly, Those who are heavily invested in the NCAA, BIG12 and Baylor wants this to go away. They only want their ads to be seen by as many viewers as possible when Baylor plays of TV.
If they wanted justice for the victims, if they cared about the precedence set by Baylor and "the win at all cost" example set by the athletic dept., Baylor would not be in the BIG12 today. The BIG12, ESPN, NBC, CBS, and all other broadcasters of BIG12 FB/BB/etc. would see these companies cancelling their ads just like FOX did.
But their inaction speaks clearly on their position toward Baylor athletics.
It is not the NCAA nor the BIG12 that has the most power here, it is those paying the most money. If the advertisers say they want to void existing contracts due to "small print" violations in existing contracts in regards to Baylor, this will happen.
Unfortunately having a Bill O'Reilly removed for possible sexual harassment and payoffs is way more important to advertisers than having Baylor FB, BB, etc. removed from TV because of rape, gang rape, etc.