Nice to see Nielsen starting to come into the present day. Wonder if info like this will be released to the general public as they tend to keep it closely guarded.
Nielsen Makes Sports Media Valuations Play With vBrand Acquisition
vBrand had been a graduate of Nielsen’s tech incubator, Nielsen Innovate, and now will be integrated into the parent company’s stable of offerings. The visual data platform, powered by artificial intelligence, logs and measures brand exposure on television, social media and streaming digital feeds. vBrand offers its clients data not only on exposure value but engagements and audience.