Big 12 would mean big money for the University of Houston
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Texas Standard podcast with SBNation’s Jason Kirk that goes along with this thinking (about 5 minutes long):
UNIVERSITY OF HOUSTON COUGARS ARE PRIMED FOR THE BIG 12. HERE’S WHAT IT MEANS.
The University of Houston has top-tier academic status, a prime location in America’s fourth-largest city, and a football team full of first-rate recruits. Now it’s possible the Cougars could secure a coveted spot in the the Big 12 conference.
Jason Kirk, college football editor of SB Nation, says a lot of the university’s impending entry into the Big 12 is about money.
“They’ve invested a lot in football, for one thing,” Kirk says. “That investment over the past year and the coming year is anticipated to result in a lot of wins on the field.”