“Big 12 Homecoming will see activations take place on Thursday, Friday and Saturday of home football game weekends. Thursday will feature a women’s empowerment event including panels and discussions alongside female student-athletes and female leaders impacting change across campus. On Friday, Big 12 student-athletes and coaches will visit one elementary school to unveil a $50K makeover for a new library / media center as a part of the College Football Playoff Foundation’s signature program*, Extra Yard Makeover Project.* Saturday of Big 12 Homecoming will see the Big 12 enhance each school’s pre-game tailgating experience with live DJ performances, limited edition merchandise giveaways, an armed forces pre-game flyover and more.
The inaugural Big 12 Homecoming weekend will take place in Houston on Thursday, September 14th through Saturday, September 16th as the Cougars host TCU.”