Brett Yormark plans to allow each Big 12 team to decide how to use revenue share - On3

Football
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Y’all just go ahead and do what you want.

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I think it’s smart on his end, given that not all B12 programs have the same sort of Alumni/Donor buy-in, and each excel (or suck) at different sports.

For instance, you have the TxTechs & BYUs of the world…and then you have the likes of TCU, UCF (or even us :sweat_smile:).

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Yormark read the room and clearly knew there was no consensus among schools how to distribute revenue to the athletes. He made the only decision he could.

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