http://www.texassportsreview.com/2019/03/cougars-build-it-and-they-will-come/
In recent years, the University of Houston has built great cathedrals to house its teams. They have been built for one reason: to test the promise of “If you build it, they will come.” UH’s path to its current position has been a rough trail to ride. After the breakup of the Southwest Conference, UH lost the powerful conference position needed to bankroll its programs and facilities. The school was faced with a great chicken or the egg conundrum: Could you build great programs with terrible subpar facilities, and then use the support from the program to finance newer facilities? Or did UH have to find a way to build the facilities first?