Not saying yours is, but there are some schools who profit off of athletics because its the main source of students for the school. No scholarships so they add as many sports as possible to bring in more students and their tuition payments.
Hardin-Simmons and HBU yes.
NESCAC colleges no.
Definitely not in our case! 
I was in New Haven, Connecticut the day before the Harvard/Yale game one year. We were on our way to West Point to see the Coogs play Army the next day. We decided to visit the Yale campus, as well as the Yale Bowl. The campus was electric over THE GAME, as it is called. I even saw an older gentleman driving a 1920’s Stutz Bearcat, complete with his raccoon coat, cane, one of those curly pipes, and a hounds-tooth hat. One of the guys working at the bookstore said the old man hadn’t missed a Harvard/Yale game since the 1930’s, or any Yale home game since then, either. Those people were as fired up over their teams as any place I have seen. And the Yale Bowl was like a trip in a time machine. It was the first bowl shaped stadium ever built. The LA Coliseum, the Big House, and Notre Dame Stadium were all modeled after it. At the time, all the bench type seats (70,000 or so) all painted Yale Blue. The stadium was being prepared for the The Game. They had an interlocking Harvard/Yale logo painted in the middle of the field, bunting all around the stadium, and people already tailgating all over the place the day BEFORE the game. I talked to a lot of the fans and was told the crowd always exceeded 60,000 when Harvard came to town, and that they drew 40,000 when Princeton came in. They said, sadly, other than those 2 games, the crowds were usually pretty small. They also told me that when The Game was at Harvard, it almost always sold out (32,000). I truly believe if Harvard, Yale, Princeton, and Penn decided they wanted to give big time football another go, they could be major players.
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They created the experience for all of us the grand daddies of it all
The first college football game was played in 1869 between Rutgers University and the College of New Jersey (now known as Princeton University). The first college football rules were written Nov. 23, 1876, in Springfield, Mass., by representatives from Columbia, Harvard, Princeton and Yale.May 1, 2021