Expedited expansion: BYU, Cincinnati, Houston, UCF ‘ready’ to make jump to Big 12 in 2023

“Mohajir said his university will now make around $18 million in 2023 and $19 million in 2024. Whereas in the 2020-2021 fiscal year, UCF received only $7.96 million in annual revenue payout from the AAC, Cincinnati earned $9.44 million, Houston raked in $8.52 million.

“Meanwhile, the Big 12 dispersed approximately $35 million to each of its members during that time, and that number increased to over $42 million for the 2021-2022 fiscal year. Cincinnati, Houston and UCF will not earn full revenue until new TV and media rights are negotiated in 2025, but the near $20 million payout in the meantime represents enormous growth…”

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“All four have had national success – Cincinnati’s College Football Playoff appearance last year, BYU’s 1984 football national title, Houston’s 2021 men’s basketball Final Four, UCF’s 2017 *national title.”



UH is always doing more with less, unlike some schools doing less with more.


That’s actually the case with all four of the new schools. They have all been doing more with less.

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