Global University Visibility (GUV) Rankings

The Satellite
1

I had never heard of this until I saw an article on it. American Caldwell, a higher education market research firm, measures university brand visibility over a 12-month period, using publicly available third-party data. The methodology includes news mentions, public interest through search activity, social media following, website visitors, web references, online footprint and video views. From this methodology, it creates a list of the universities who command the most global attention. This list includes universities outside the U.S.

Top five:
#1 Harvard
#2 MIT
#3 Stanford
#4 Purdue
#5 University of Oxford

Here are some Texas university rankings

#6 Texas A&M (Hard to believe)
#22 Texas-Austin
#52 UH (Up 15 spots from last year)
#67 Texas Tech
#220 Baylor
#327 TCU
Not Rated: SMU

Full list

3 Likes
2

I guess our brand is a lot bigger than UHLaw gives us credit for…

Also… SMWhoooo!?

3

Oh I’d say that our academic/research brand is quite strong. Would never say anything to the contrary.

When I talk about our brand being small, I am referring to our SPORTS brand, and that’s based primarily on attendance, fan base, and TV ratings.

4

That said, this is an odd rating system.

It’s mostly based on website hits, youtube views, etc.

5

ATM shouldn’t surprise you. 80,000 enrollment, the largest on campus enrollment, and study abroad in 110 countries. Not to mention their world-class alumni outreach. It’s a miracle they aren’t number 1.

Aggy supports itself and drives up every nook and cranny of social engagement. When it comes to brand velocity ATM hums.

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I guess that includes both positive and negative news mentions.

7

Ttu is 159, up 67 spots from last year