Ha! Dang, i’d love to see the Montana Grizzlies or South Dakota Jackrabbits take on a “name”. Before you say it, yeah, they are both div. 1 in sports. Ask Appalachian State how you do it and how it feels afterward!
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CFB Playoff final ratings not good at all. What should have been huge, huge ratings,…coulda woulda shoulda been the most watched college football game of all time given the playoff expansion and major teams that were in the final ended instead horribly…
"Monday’s Ohio State-Notre Dame College Football Playoff National Championship averaged a combined 22.1 million viewers across the Nielsen-rated ESPN networks, marking the fifth-least watched national title game since the debut of the CFP predecessor, the Bowl Championship Series, in 1998
22.1 Million. Ouch and they did this to themselves… was easy to see coming…
“Perhaps most importantly, ESPN is now said to be in just 65 million homes, a figure that makes it highly difficult to reach the kind of audiences that were once commonplace for the national title game. When the Buckeyes previously won the National Championship in the 2014-15 season, ESPN was in more than 90 million homes — and the title game, the first of the playoff era, averaged 34.1 million viewers.”
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That’s why I’ve said MANY times, in this era of cord cutting, BRAND SIZE matters more than markets when it comes to realignment.
Markets mattered more back when it was all about getting the B1G on the most TV sets possible, and raking in cable carriage fees.
That ain’t as much of a thing today.
So having two of the largest brands (if not the largest) and only medium markets in the title game gives us one of the worst ratings proves brands are most important?
I think you have something backwards.
My post had nothing to do with ratings as such.
The brand size thing was in reference to REALIGNMENT, specifically referencing how cord cutting has made market size less of a criteria.
People here have tried to claim that UH might one day join the B1G under the theory that the B1G would need UH for Houston market.
Of course, UH is not AAU, which makes any theory that a B1G invite is coming a non-starter, but even if UH were AAU, markets don’t mean as much as they did back when, let’s say, Maryland and Rutgers got in. At that time, the goal was to get the B1G network on as many TV sets as possible, and then make money off of carriage fees. There were tens of thousands more cable subscriptions back in those days, so being in the right TV market (NY and DC in their cases) was a much bigger consideration in expansion.
Since then…as those stats point out…there has been widespread cord cutting.
Rutgers and Maryland would probably both NOT get in today, because brand size has overtaken market size as a consideration. Their brand sizes are too small.
Same for UH unless something really incredible happens in the future.
As for the ratings in the title game…they should probably have held the game on a prime time Saturday evening. Not saying it would have made all the difference, but I can’t help but think that it would have made a difference.
Prime time Saturday and on bloody broadcast TV. They did their best to limit themselves and were successful doing that.
Yet…all of the P2 moves, except arguably Oregon, have been located IN Medium to very Large Size markets and NOT small isolated college towns
Los Angeles- USC & UCLA
Austin- Texas
Oklahoma City- Oklahoma
Seattle- Washington
I’ll give you Oregon but even they own the Portland Market, which is a Pro market
All of those markets, with the exception of Austin, have either a NBA, MLB or NFL team and Texas has a significant presence in Dallas and Houston markets that have multiple pro teams
Where do you get your logic…lol
Of course, it is about Markets…they still need a fan base to watch their games and sell advertising.
They arent adding a Iowa State just because they pack their venues
I’ve even seen the B1G 10 buying ad space inside Yankee Stadium… think they care about market reach?
They also aren’t adding Temple, Tulane, SMU, or UH because of their markets.
And why not?
Because brand size matters more than markets.
Who is responsible for this?
That is the main question that every conference, tv executives and the ncaa should be asking themselves and as a group.
In marketing we could call it Product Life Cycle:
Introduction
Growth
Maturity
Decline
Now think of the above and ask yourself the following questions:
Could the football powers at be had seen this coming?
Off course they should have and it was starring at them in the face for years. Remember the attendance decline even in the top five, 10 programs?
They had a choice years ago to emulate March Madness. This goes back to the SWC days. Right after the ncaa lost its lawsuit regarding media rights. This current outcome could have been predicted.
Who is to blame Arkansas leaving the SWC for the sec?
Who is to blame for the SWC implosion?
Who is to blame for the BIG8 implosion or restructuring?
Who is to blame for the PAC12 implosion?
Who is to blame for acc teams wanting to leave?
You don’t have to have graduated from middle school to know who the culprits are.
To go back to a product success you have to know in the first place why this product became successful. I invite all of you to read the following book. Some of you I am sure I have read it. It is a must for business book reading.
By having 10 conference champions invited into a cfp plus six at large including an independent (if high enough in ranking) you:
Re-create geographical rivalries
Re-empower geographical leagues
This is my own vision obviously but clearly all signs were pointing to this even pre-covid.
Now think about this:
Utah, UCF and others finished undefeated but were not invited to the bcs or cfp. By minimizing their undefeated season or not recognizing their claim for a National Championship you only create negativity toward their programs. Is that how you want to treat your customer base? Any good marketing analyst will tell you this is committing business suicide. It is like saying s…w you. In return the customer is going to go elsewhere and spend their entertainment money on something else they might not have considered. Think how Cirque du Soleil reinvented circus. I do not want to give away the Blue Ocean Strategy book’s premise.
By expanding a cfp to include all DIV I FBS Champions it re-creates National pride. Could it be too late already? You have to try and then we will know the answer. By not giving a chance to all 10 conferences you keep going down hill.
uh…the P2 has never added a G5 directly.
You logic is historically bad.
It’s not an either …or
it’s Brand (growth or Proven ) PLUS Market
Rutgers, aka New Jersey…fit both so they saw that as a growth add.
Florida State…a good brand but a poor school with a small endowment and in a small market apparently IS NOT AS VALUABLE AS Rutgers or Maryland…they could have taken them BEFORE they signed this ACC contract.
Neither is a school in tiny Clemson, South Carolina
Now , the UH is finally back as a P4…and once we get a decade as a Power school behind us we become a VERY POSSIBLE addition to the B1G but NO…the SEC and B!G will NEVER add a G5 directly
Do you even think before you type???..lol
Rutgers and Maryland got in back when markets were the biggest thing.
They AREN’T today.
Its brand size now.
Florida State is a way bigger brand. In TODAY’S realignment world they would surely get picked up by a P2 over Rutgers and Maryland.
As for UH as a P2, don’t put money on it. UT and aTm are unlikely to welcome us into the SEC, and without AAU status, the B1G is a non-starter.
Even then…NO B1G team except maybe NW has a brand (attendance wise) as small as ours. Odds are against us unless something changes.
do you need to go to a optometrist?
Los Angeles + Seattle + Austin + Oklahoma City are WAY bigger cities than Tallahassee, Florida…hence those schools got the P2 invite and FSU has NONE
Not everything is BLACK or WHITE, LAW.
It’s a combination of worthy brand + market to justify expansion.
The B1G adding Temple, JUST BECAUSE OF IT’S MARKET, is probably the most ridiculous take here ever!
It’s about brand size.
That’s why Stanford and Cal are where they are.
Doesn’t matter that they they are in the Bay Area market, because a) markets don’t help that much, and in any event, b) it’s not clear that, even if markets did matter, that those schools would be able to successfully deliver that market.
NO FAN INTEREST!!!
As you keep saying…STAY TUNED!
UCLA averaged 40k+ the year they go the invitation so stop acting like they have a fanbase that routinely sells out a 110k stadium.They were NOT
If in the next decade, IF UH wins 3 NCs in basketball (very possible) + averages 50k in football with a couple of playoff appearances + top half Big 12 TV ratings + AAU status…we DEFINITELY will be on the B1G’s short list IF they look to the 2 x 24 model
Keep playing checkers…some of us are playing chess here
That’s an awful lot of “what ifs” given that a) we’ve NEVER averaged 50K, even in our SWC and Independent glory days, b) we haven’t won one natty, much less three, and c) we aren’t AAU, though that likely will happen at some point.
I may be “staying tuned” for a long time given all that.
That’s like watching a movie marathon on cable!
isn’t your whole ACC will blow up built on “What Ifs”
Sure it is.
But my “what ifs” are more plausible, given that one case will be tried (if it goes to trial) in Florida.
UH averaging 50K in football and winning three natties in basketball is far-fetched, based on history.
We may win a natty in basketball under the Sampsons, but three is a pretty tall order. Even Kansas only has four in its history, and it’s a consensus blue blood. And as I mentioned, we’ve never averaged 50K, even in our “glory” days.
yes, we have work to do…we are no longer G5.
We are bringing in 3 5 stars next season , in basketball.
We are quietly becoming a juggernaut in Basketball…a UCONN type run is not out of the question, in the next decade.
For football, if this Fritz experiment works…we will have 2-3 Playoff appearance in the next decade plus a sold out stadium.