Indiana and NIL Impact

Indiana’s perfect season really dispels the thought that you need 5 star players and the biggest NIL to afford the 5 star players to win a national championship. The first hint was Texas Tech, having one of the biggest NIL payrolls for 2025, losing in the first round of the CFP, and not looking competitive doing it.

University Presidents are celebrating this win and Athletic Directors are doubling the dose of their anti-anxiety medication. University Presidents can now logically ask “Why are we spending all this money? Look at Indiana.” ADs will make a counter argument, why their school’s situation is different. It will be a back and forth struggle. “Do more with less.” The ADs job just got tougher.

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I’d say the first hint was aTm. Remember when they had that amazing recruiting class? In terms of rankings, of course. And then look what ended up happening.

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aTm already dispelled the notion that NIL alone can produce a natty.

They signed the highest rated recruiting class in history thanks to NIL, and, as it turns out, it completely flopped. Money may buy you the highest rated recruits, but in many cases, those may be OVERrated, and not worth the money that they demanded and got.

That said, Indiana wasn’t devoid of NIL. They had the money, thanks to Cuban and others, to add a Heisman Trophy winning QB and pay him a $2 million salary, and pay the former starting center at Notre Dame, Pat Coogan, to transfer in and be Indiana’s starter at that position. Coogan, incidentally, was the Rose Bowl MVP…an award that an Offensive Lineman had NEVER received in the history of that bowl award. So obviously, NIL did indeed help to make this team what it was.

Indiana’s recruits may not have had the overall “star” numbers that other top teams have, but in some cases, they were comparably paid, following their recruitment (sometimes through the transfer portal). And as it turns out, they were simply BETTER players, when all was said and done, than players ranked ahead of them by the recruiting services.

In the end, it’s as much about having an eye for the talent (based on their actual talent; not based upon what the recruiting services say their talent level is) paying what it’s worth to get that talent, and then developing/coaching said talent up properly.

That’s mostly on Cignetti, and to his credit, but the paying that talent what it’s worth part comes from Cuban and other sugar daddies, as I’ve said before.

As @OldtimeCoog pointed out, Indiana has a BIGGER NIL budget than Tech.

So don’t anyone dare say that NIL money from sugar daddies like Cuban DIDN’T contribute to Indiana’s success this year.

It most certainly did. I said that in another string, and people responded belligerently to me for that…even though I was 100% CORRECT.

Still waiting for my naysayers on that string to step forward and stand corrected.

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But doesn’t the money come from donors?
One of the fallacies is the idea that they could spend this money on other things. However without athletics the donations and funds raised for NIL would not have been collected or available to the school to begin with.

You are correct. The source of NIL funding is separate from the University. My statement “Why are we spending all this money?”, stems from the reporting that Dr. Khator is not letting AD Nunez spend the full amount of the $21.5M revenue sharing money, as initiated by the House Settlement.

I wasn’t aware of anything about any restrictions placed on Nunez about the revenue share. May have to find that later. I wonder how our approach compares to others too.

Another one…

Angry Punch GIF by Deadstream

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Yes, the money was there, but the 4 and 5 stars were not. Two and three stars are willing to stay in college longer, why the median age of the team was like an NFL average 25.1.

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Ryan Monceaux posted on this Board that the directive to Nunez on revenue sharing came from E. Cullen, which is a cryptic way for referring to Dr. Khator.

The money isnt near as important and the culture laid down by the HC and building a program that relies on experience as the biggest factor, not stars…average age for Indiana was 23 years old…Huge factor in them lining up and winning. CULTURE builds winning programs, not money…Aggie and whorn have more money than anyone…What did it get them? NOTHING…

On that point, you and I are completely in accord!

Great point . The 3 stars stay longer and don’t move as much building culture and a mature team. We didn’t have near the star power of Lsu but we had culture and our players stayed to play that game vs a 5 or 4 star opting out.

He was talking out of his ass.

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Not sure if the caption matches the picture or how real it is but I laughed. Then realized someone could same the same about us……womp womp

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NIL doesn’t get you championships. Wily use of the portal can, however

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Give a rest law.

No rest for the weary!

Let’s not kid ourselves, the portal is virtually useless without a significant NIL budget…and no college football team will ever become a championship contender without a top tier NIL budget.

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IU only showed it can be done, but is still unlikely. much like kansas city and tampa bay had been very good in baseball; the dodgers are still the favorites; largely because it spends the most money. unless IU boosters drop big money now, i suspect IU is a one and done contender with anything more than a 1 in 100 chance.

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And as EndlessPurple said…Indiana, as a B1G school, isn’t really an “underdog” in the truest sense.

They have a full share of the B1G media money…which means that they can easily pay the $20 million plus revenue sharing limit proposed in the House settlement…and that’s something that’s not true of every school.

PLUS…they now have a billionaire sugar daddy (Cuban) for NIL and coaches’ salaries. Just ask Mendoza and Coogan…and Cignetti’s assistants whose salaries he doubled!

Indiana has the resources to be good in today’s NIL and transfer portal environment…even if they sucked in the past.

Not every program is in that position.

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