NCAA Men’s Final Four: University of Houston’s Robert Sandoval Chronicles


Glad we have Sandoval to keep fans in touch with everything that’s going on. Great talent putting all of those vids together.

Sandoval’s go-to method of production isn’t only gratifying from a personal standpoint. After the team’s last-minute win against Memphis in the AAC semifinal, the extended cut of the game has become one of the most interacted videos of the season that’s driven social interaction up 114% and fans watching entire videos at a 45% clip:

This is why Football and any other sport should always put out more videos than pictures. Make fans feel included.