But for how long? What I’m concerned about SEC and Big 10 using their massive financial advantages to start throwing money into MBB NIL as well.
I don’t think SEC and B1G will be happy letting the Big 12 rule MBB. Once they got CFB settled their way, they’re going to start focusing on MBB. Just you watch.
I don’t think this will happen. Any money spent on Basketball is money not spent on Football, which means falling behind in the arms race. In an era where the only thing that matters anymore for the P2 is the CFP and the National Championship, that effectively means opting out of national relevance in Football. Some schools – Kentucky, Illinois, Indiana – will probably take that option, but I’m skeptical that the P2 will as a whole.
What you say would make sense if all parties had the same revenue. But with the P2 increasing the revenue gap, they can easily afford to outspend the Big 12 in football and still have plenty leftover for MBB as well. There is a lot of money to be made in MBB and the P2 aren’t going to pass that up.
Only true currently. A proposal has been floated to let universities pay or structure NIL deals themselves.
But even with that being as it is currently, the P2 thanks to their revenue gap (already it’s looking like $30M at least) they enjoy over the others, they can steer alumni to fund more NIL and from that they can pay football and basketball players.