Nice SWC writeup by Lynn Ashby —
Let’s re-visit those fall Saturday afternoons when hearing, “The Longhorns are on the 20. Five seconds left. The Aggies are dug in. Here’s the snap!” Or: “There’s not an empty seat in the Cotton Bowl as the Mustangs take the field against the Horn Frogs.” The Southwest Conference (hereafter the SWC) is as dead as the League of Nations, Kern Tips and the Humble Football Network. It died of money, or the lack thereof among the weak sisters, but during its 82 years the SWC provided thrills for millions of Texans, along with some Arkies.