You can read the full press release here but I wanted to share this initiative with some personal notes.
First, highlighting the goals of this campaign:
80 visits to UH-owned or led businesses in the metro area
80 visits to local bar/grill establishments with UH promotional items
80 new members in the Nantz Leadership Society (UH Athletics’ major gift society)
Selling 80 tables to the 2026 Hall of Honor Gala
Securing 800 new Cougar Pride members
UH Athletics will also have six stops for the Coaches Caravan this year with details to come soon once they’re finalized.
We have an incredible amount of success to celebrate this year and we’ll use this campaign to share that message and invite folks to join the effort. I’ve spoken with many of you (in-person, on calls, and on here) that we have to continue growing revenue. But the revenue that fuels championship pursuits is a product of a growing fanbase. We’re excited to build through this campaign and what it’ll mean for our student-athletes and coaches.
If you want to hear more about this effort or would like one of the UH Athletics street teams to stop by your business, drop me a note: jwmason2 at uh.edu
The 800 number for new Cougar Pride members is an aggressive goal and one we’re hopeful you can help with.
If you’ve told someone “I can only give $___,” I am hopeful you’ll consider the value of your referral. If you can encourage 2-3 people to join Cougar Pride, the dividends of that are HUGE. That’s a new donor, a new season ticket lead, and extends our reach just a little further.
It all matters. So if you’ve got someone in mind who could join Cougar Pride for just $12.50/month (which gets them to the $150 Varsity Club level), send them my way! Shoot me a private message on here or drop their info in an email. We will happily call them with the note “John Smith gave me your information and said you’re a diehard Coog who may be ready to join Cougar Pride.”
Shout out to those of you here who have sent me some leads on new Cougar Pride members. We enrolled two new Cougar Pride members on monthly gifts in the first hour of this morning.
Remember: It’s just $12.50/month to join the Cougar Pride at the Varsity Club level!
