The one that the site says started in 2005 is their phat logo. That being said you can find their phat logo on helmets back to 97, so it predates ours.
Our current logo (2012 or 2013) predates their version, so we were first on that one.
Weird how some logos are omitted. I’m slightly partial to this one that must be from 70s/80s? It’s from a paper book cover that my mother put on a book from her doctoral studies. Could be really cool and unique with a refresh.
They are very much aware. Michigan, Alabama, Florida, Florida State, Oklahoma, Georgia, USC, UCLA, Nebraska, Notre Dame, Ohio State even Texas are all using branding/logos that have been refreshed in the last 20 years. Many within the last 10 years.
I remember when we got into big12 Duarte wrote an article in a series and one part was branding. He mentioned the various logos all across campus and need for uniformity. I believe the article said the current logo will replace all other logos that exist throughout campus.
It looks horrible. It looks like a metro rail signage. Nothing in design stands out. I feel like I am eating a cheap burger with a tasteless meat patty, colorless lettuce, expired ketchup, uncooked french fries with too much salt and pepper coming from the laundry room. That will be a no.