New NIL fund raising that could help us compete
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Wonder how these collectives will impact groups like cougar pride.
I like the fact that they have included lower level commitments. It won’t raise a bunch of money all it once, but it gives everyone an opportunity to commit if so inclined. Very similar to the “First and Ten” program UH used to have. Once you commit, it’s very easy to forget that 10-25$ deduction every month.
For example, I am still supporting my son’s college athletic department a small amount, even tho he graduated over 12 years ago. Was just too lazy to go through the procedure to cancel.
I will cancel now and move those dollars to this fund.
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You get them in the door at a lower commitment and eventually try to upsell them. The value is getting the donor’s contact information; the initial financial commitment is secondary.
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It also allows you to budget towards the future. You have reoccurring monthly charges that probably won’t get cancelled.
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Good question.
The Athletic has an excellent piece with NIL CEOs. Very illuminating
Got a link?
Per our Iowa guru, Scott Dochterman, Iowa’s “Swarm Collective” and Iowa State’s “We Will Collective” both have agreements with in-state breweries. Exile Brewing in Des Moines gives 20 percent of its sales from the “Swarm Golden Ale” to the Hawkeyes’ collective. West O Beer in Okoboji gives a portion of its sales from the “Ames Lager” to the Cyclones’ collective. Wisconsin’s “Varsity Collective” has a similar deal, according to Jesse Temple. Potosi Brewing Company released the “Varsity Golden Ale,” with 20 percent of proceeds going toward the Badgers’ collective.
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Katz Coffee has a UH branded coffee, and Katz’s donate a % of sales to UH Athletics. I’m not sure of the %. Katz Coffee has a Coffee Cause Program where they donate a % to worthy organizations.
Here is the UH blend.
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JD’s post about local NILs. I agree with JD. As much as I appreciate all the business that contribute to UH’s NIL, one could say with the size of the City of Houston, and all the corporations here, UH should get better support from the corporate community.
https://x.com/joseph_duarte/status/1796289687184961619?s=46&t=ZflAtQu28mE4aUWNMrJBpQ
The campiest Mattress Mack X commercial is so campy, it may be his best so far. It is a takeoff of The Godfather.
https://x.com/MattressMack/status/1794744399014093169
It would have been great to have some UH players in the commercial but its probably illegal and most certainly not a good look to have NCAA players associated with the mafia.