UH Program Elevates Artists to Another Stage

How MAAL Prepares Students to Contribute to Houston’s Creative Economy

MAAL offers core classes that focus on financial management, public administration, fundraising, marketing, strategic planning, public relations and entrepreneurship in the arts.
Leaders who work in Houston’s Arts community teach the courses.
The coursework uses the city as a “learning laboratory” giving students hands-on opportunities in the Houston arts industry.
“We want them to not only manage what’s out there, but also create a new presence for organizations and new initiatives in some form that can continue and grow to support the arts in Houston,” said Andrew Davis, interim dean of the McGovern College of the Arts. “It’s our responsibility.”