The Houston Chronicle reports that the University of Texas will have the corporate logo Humann on their football field this season. This is the latest way schools can generate additional revenue. A little backgound, courtesy of Perplexity AI:
How much revenue can an on-field corporate logo bring to a university?
I hope UH is exploring corporate sponsorships for on-field logos. The potential revenue is significant.
Lets give em the 50 yard line for 250 million
I did notice how B12 got their logo on the field in Ireland. Next year in TCU/ NC, will they get the
B12 logo then too?
We’re slowly becoming like NASCAR. 
Either change with the times or get left behind. With a city the size of Houston, there should be no shortage of corporate partners that want their logo on UH’s John O’Quinn Field.
I miss the UFC days when most fighters had Condom Depot on their shorts.
If it’s anything like NASCAR, I’ll leave myself behind.
I’m surprised we havent seen corporate logos on the uniforms yet. I can see it coming though, just look at European sports… any sport.
Anybody else recognize that the schools including corporate logos on the field are all SEC schools? That is NASCAR country.
Win games and they will come calling
Might as well get Southwest Airlines since they do like 50 flyovers per game.
Can’t wait until I can attend a game at Landry’s/Golden Nugget Field at TDECU Stadium to watch the FanDuel Houston Dr. Pepper Cougars presented by Allstate. We’re gonna maximize revenue so hard.
My understand is Learfield pays Texas $30 million a year. Then they sell advertising to make profit (such as the Humann deal). UH absolutely needs to get in on the action and use a significant portion of what they can get for NIL. Humann is on every playing field/court for UT sports.
Might have to work something out with Nike.
John O’Quinn Field is appears on prime real estate on UH’s field. Space that could go for $5M- $10M per year.
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