Why Coogs and not Cougs?

It is an appropriate week for history lessons:

I bet you didn’t know his smile is the basis for the St Louis Bilikin. Interesting stuff:

cougs is a literal shortening of cougars while coogs is a phonetic shortening. In the beginning we were also “Cougs” but in the late 60’s some began to use “Coogs” and for awhile both were used. Eventually “Coogs” won out because it differentiates us from Washington State and BYU.