H-Town Takeover was a gimmick, plain and simple.
The gimmick works initially, then like most things in life, diligent hard work and a simple ground game to build relationships is how long term success is achieved.
Keeping players home is important, getting the right players is more important. UH should be Houston, East Texas, South Texas, southern Louisiana heavy. Tons of good to great programs out there and players to be developed into D1 football talent.
The Takeover will morph and be rebranded, the gorund game is all that matters.