Ridic
A lot to glean from these charts with current focus on brand…
Looks like b1g would be coming after Kansas before Virginia and UNC.
Another example of how its weird.
Brand value is only one metric, and I do question some of the values, such as Kansas St being the highest in the Big 12. A school with an all time losing record and only one successful coach, near bottom of Big 12 in revenue, and really nothing else in a small state… makes me go hmmmm.
This was from the Big 12 Board and I found it interesting and it paints a very different picture than the brand values above. Keep in mind it does reflect conference media contracts from last year which will impact the AAC schools quite a bit.
(did not copy all of it here)
Latest School Revenues 07/01/2020 - 06/30/2021
Info From Equity in Athletics
Reporting Year: 07/01/2020 - 06/30/2021
Total Revenues by School
001.) University of Georgia - $169,064,656
002.) The University of Alabama - $157,062,672
003.) University of Oklahoma-Norman - $153,657,898
004.) The University of Texas at Austin - $150,273,687
005.) Ohio State University - $141,201,562
006.) Texas A & M University-College Station - $136,858,666
007.) University of South Carolina-Columbia - $135,157,387
008.) University of Arkansas - $132,813,474
009.) The Pennsylvania State University - $131,512,404
010.) University of Michigan-Ann Arbor - $131,457,995
American Athletic Conference
01.) University of Houston - $66,216,462
02.) Southern Methodist University - $65,584,866
03.) University of South Florida - $59,975,229
04.) University of Central Florida - $58,467,171
05.) Temple University - $55,506,027
06.) University of Cincinnati - $47,233,243
07.) University of Memphis - $47,091,328
08.) East Carolina University - $41,202,124
09.) University of Tulsa - $36,623,020
10.) Tulane University of Louisiana - $29,879,182
11.) Navy - Not Available
Big XII Conference
01.) University of Oklahoma-Norman - $153,657,898
02.) The University of Texas at Austin - $150,273,687
03.) Texas Christian University - $104,654,966
04.) University of Kansas - $99,883,084
05.) Baylor University - $99,573,061
06.) Texas Tech University - $79,506,027
07.) Iowa State University - $75,843,212
08.) Oklahoma State University - $75,476,211
09.) Kansas State University - $67,602,026
10.) West Virginia University - $64,937,194
Pacific-12 Conference
01.) Stanford University - $127,653,964
02.) University of Southern California - $122,345,826
03.) University of California-Los Angeles - $110,128,961
04.) Arizona State University - $102,558,046
05.) University of Arizona - $97,309,540
06.) University of California-Berkeley - $91,710,744
07.) University of Oregon - $86,517,032
08.) University of Washington-Seattle - $83,431,816
09.) University of Utah - $71,380,496
10.) Oregon State University - $68,306,135
11.) University of Colorado Boulder - $64,551,751
12.) Washington State University - $54,471,013
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That doesn’t make sense to me at all.
I agree with this statement.
Switch Baylor and Houston starting 28 years ago and then look at the numbers.
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FYI, Red and White is in our fight song. I hope that they don’t make that mistake.
To illustrate my point, here is the 2021 average home attendance for each of the four schools:
Nebraska: 86,173
Wisconsin: 73,465
Iowa: 64,139
USC: 56,215
So you see, USC is way behind in attendance, which, in turns, puts it way behind in revenues and brand value. Not to mention the fact that they play on the West Coast where their games don’t get the same number of eyeballs.
Consider this.
Nebraska, despite having sucked for years, still drew over 85,000 to play…get this now…Division I-FCS FORDHAM at home.
That should tell you just how strong their football brand is.
Even when they suck…they still GREATLY outdraw USC.
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Nebraska, what they got to do there, besides shucking corn? California whole lot different
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Perhaps its a bit unrelated but evidently compared to other Big 12 Conference members, WVU is doing well in structuring NIL deals for its athletes…
I had the opportunity to see an Illinois home game against Michigan State some years ago, and the campus was really beautiful in autumn…just a really pretty place.
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This is plain stupid.
By definition and if these numbers were true then why in the world would the big10 get both LA Schools.
There are a lot of stupid stuff in the media. It does not mean it is true. Even the WSJ comes up with stupid stuff.
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Chris & the Gifs 
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Answer: Two AAU schools, both with above average football brands (especially by PAC standards), one a football blue blood, the other a basketball blue blood, with essentially a college football monopoly in the huge LA market.
Makes perfect sense…even if those schools’ football brands aren’t quite as big as some in the B1G.
Stop.
AAU schools? This had nothing to do with them joining the big10. Again, you keep contradicting yourself. This so call chart makes no sense whatsoever. USC had a bad attendance or mediocre attendance? This is temporary.
Above average football brands?
You have two National programs:
USC and Alabama
Huskers have more people at watch parties in Houston than we have fans in the stands. On a Saturday, when there’s plenty to do at 11am that’s not hanging out in a bar.
Sure it did, because if you aren’t AAU, and you aren’t ND, the B1G won’t take you.
USC doesn’t have super good attendance. That’s probably the main reason their “brand value” isn’t as high as some of the better attended B1G schools. Not sure why that’s such a difficult concept to grasp.
That said, by PAC standards, both UCLA and USC have above average brand values, blue blood status in major sports, and they give the B1G control of the LA market.
Thus, is makes perfect sense for the B1G to take them.
Again…not sure why that’s difficult to grasp.
As for why those two schools would want to join the B1G, simple.
Because the media payout promised to be roughly DOUBLE what they’d make in the PAC.
Your hatred toward PAC schools might, just might explain your reasoning.
Is this about AAU or a stupid chart?
Believe what you want to read. Nothing justifies these numbers. A writer is going to write the earth is flat. Are you going to believe it?
Hey the following is true. I read it.
https://www.qcc.cuny.edu/socialsciences/ppecorino/intro_text/chapter%204%20metaphysics/FLAT_EARTH.htm
The value is what it is.
I’ve explained to you why the two LA schools would want to go to the B1G, and why the B1G would want them.
Brand value is a part of it. It’s not the only part, but it is a part, and their brand value was high enough to make them…even if their brand value isn’t as high as some other B1G schools…worthwhile.
Not sure what you are arguing about.